The conservation of sharks often lies in the hands of decision-makers and authorities who value economics more than sustainability. But that is exactly where we can find a much more powerful argument to protect sharks. Looking at the economics should not be a hindrance to shark protection but a central argument. What is needed is the data that empowers us to make a good point.

The value of the global trade in shark products is estimated at $1 billion per year. In contrast, the global shark diving industry alone generates $314 million per year. This is expected to double within the next 20 years, generating more than $780 million per year. Add to that the value of sharks in Film, TV, and news media, and these industries alone more than match commercial fishing income. If we calculate the ecosystem services sharks provide to us, the total numbers reach into the billions every year. What studies and valuation reports are showing is that protecting sharks and the ocean is good for all. It is beneficial for our health, our food security, our economies, and our sanity. It is the only way forward.

Amid growing concerns about biodiversity loss, financial valuations help quantify both the costs of inaction and the potential benefits of investing in nature. In the context of accelerating species decline, nature is increasingly recognised as a critical asset in global sustainability efforts.

To understand the technical aspects, start with these two links to get familiar with our process.